WordStream’s Free Keyword Tool gives you hundreds of relevant keyword results, plus additional, actionable information like competition level and estimated CPC, all for free! Look for groups of keywords with the same Parent Topic to find long-tail variations and subtopics. Declining keywords may be risky unless you have strong real-world signals showing demand, or you know the trend is seasonal and likely to tick up again.
- Many website owners make that mistake, and it’s part of the reason why 90.63% of pages on the internet get no traffic from Google, according to our study.
- Review real-time difficulty scores, search volumes, competitor backlinks, content quality metrics, and social signals for every keyword suggestion.
- Plus, the content of that Reddit thread can serve as a foundation for my future piece of content.
For example, if you know that “christmas box” starts to spike in October through December in the United Kingdom, you can prepare content months in advance and give it a big push around those months. TubeBuddy’s Keyword Explorer tracks search trends and behavior from YouTube and Google data, helping you spot emerging and high-traction keywords. Learn all you need to know about technical SEO to build better websites for visitors and search engines. Three simple steps to find the keywords your competitors are missing. SEMScoop analyses live SERPs in real-time so you can find keywords your site can actually win — in under 10 seconds. Optimizing for transactional keywords focuses on providing a direct way to buy or convert.
Long-tail keywords also match the kinds of queries AI tools might use as part of their “query fan-out” process. This involves the tools taking your input prompt and running a web search for that and several other related queries to form a more comprehensive answer to your initial question. Trivenor Digital OÜ Semrush’s Organic Rankings tool also lets you identify keywords you’re ranking for but not necessarily targeting. And by matching search intent and addressing what people actually need, you can guide visitors toward meaningful actions like purchases, sign-ups, or demo requests. When you target the right keywords, you can build brand awareness. Your content can appear when people search for topics related to what you offer, making them aware you exist.
If you don’t want to start with a URL, try starting with a keyword you think is related to your products and services. The Free Keyword Tool is primarily a tool used for finding and analyzing PPC keywords. That said, many of our customers and readers use the Free Keyword Tool for SEO keyword research as well. The Free Keyword Tool’s keyword and keyword search volume data is sourced through the Google and Bing keyword research API.
The number of searches any keyword gets changes over time, and there can be a real benefit to ranking for a keyword that has low search volume now, but is already on the way to becoming popular. It’s a common rookie mistake to disregard low search volume keywords. Often even more useful, since they’re more specific and often have high commercial value.
That might lead you to some original keyword ideas to cover on your website. Other than browsing industry forums, your existing customers can also be a great source of keyword ideas. Once you’ve set it up, Google Search Console will show some of the search queries that your website is currently ranking for and getting clicks from. No free tool will let you work with such a vast number of keyword ideas. It also shows you how hard they’ll be to rank for (easy, medium, or hard), and a rough sense of how many searches they receive each month.
Others will have informational intent – they’re searched by people just looking to learn. Here we can see 28 different keywords that are all part of the “whipped coffee recipe” cluster. There’s a good chance we could publish a single high-quality guide to whipped coffee recipes, and rank decently well for all of these keywords. Search Google for one of your seed keywords and see who ranks on the front page. The downside of Search Console is that it won’t show you any SEO metrics.
Matching Terms
A keyword gap analysis shows you what your competitors rank for that you don’t, which can reveal even more keyword opportunities. They won’t all be worth targeting, but you can add the most relevant keywords from this output to your list in the Keyword Strategy Builder. And it helps clients who need to prepare for their upcoming appointment. Knowing which keywords to target ensures you create content that actually meets demand instead of just guessing what might be helpful for your website.
WordStream’s Free Keyword Tool is a robust, efficient website keyword analysis tool for any business. I rarely get excited about SEO and SEM tools…But, when it comes to keyword research it is virtually impossible to produce a quality worksheet without software. When I have to perform the same task for my customers, the process is even more daunting and time consuming…there is now a better way to manage huge keyword lists and this tool is called WordStream. Long-tail keywords are search queries that get a small number of searches per month. The best keyword research tools include Keyword Magic Tool, Google Keyword Planner, and ChatGPT. Search volume tells you how many times searchers enter a keyword into Google per month (on average).
Our keyword research tool can uncover exactly what people search, assess how hard it will be to rank for each term, and shape content and ads that align with real demand. Create content that not only answers real questions but also aligns with what searchers are looking for. Use the Questions filter in Keyword Suggestions to identify FAQs and spot content creation opportunities.
You can create multiple campaigns in the same account without creating a new account. If you still need help deciding, read our Semrush Ultimate Guide for an in-depth look at the platform’s best tools and features. You’ve found some juicy keywords, but they’re dominated by major players.
Keyword Research: The Beginner’s Guide By Ahrefs
Keyword research is one of the first – and most crucial – steps in any search marketing campaign, organic or paid. But most free keyword suggestion tools offer limited results and limited utility, especially when it comes to keyword research for PPC. Combine filters to find untapped keywords with high organic traffic potential and low Keyword Difficulty scores.
Discover who your online competitors are, and engineer the most successful elements of these tactics into your SEO strategy. Learn everything you need to know about SEO competitive analysis in order to beat your competition. Begin your SEO education with the Beginner’s Guide to SEO and unleash the power of SEO on your web marketing campaigns. This report provides our findings on the top SEO agencies for AI companies in 2026, based on our analysis of 5 factors. If you’d like to request a PDF copy of this report, you can reach out to us here.
The People Also Ask (PAA) box shows questions related to your search query that represent potential keyword opportunities. There will likely be many keywords in the list that your rivals rank for that are not relevant to your business. So, add the most relevant keywords to your list with the “+” button.
Discover Long-tail Keywords
By identifying less competitive long-tail terms and incorporating them into your keyword strategy, you can maximize the results of your SEO efforts. Use a tool like Semrush to find keywords where competitors rank on page 2 or at the bottom of page 1. Finding keywords with decent search volume isn’t enough anymore. This knowledge can guide your entire content campaign and help to ensure user engagement remains high and your rankings continue to improve. However, simply targeting a keyword with a high search volume isn’t enough.
Its featureset isn’t as rich as other tools on this list, however, making its primary draw the ability to track your competitors’ PPC spend. In other words, it’s best used as a PPC tool that happens to have some SEO functionality, as opposed to the entirely SEO-focused tools elsewhere on this list. Search and find suggestions of high-potential keywords with the perfect balance of search volume and low competition. Include in your YouTube videos the hottest keywords with the highest scores and generate more search traffic and increase views. To find keywords using eBay Keyword Tool, you need to select an eBay website and a category that you would like to get the keywords from. Once that is done, you can type in a focus keyword into the search box of Keyword Tool and press enter.
So if you see a cool keyword sending you a few clicks every month, you won’t know whether it’s worth trying to improve your ranking. You can do this as many times as needed, for all of your seed keywords. Use the terms suggested by Google to refine your keyword research with this tool. This way, you will get even more terms that you can use to create and optimize your content. This will help you find low-competition keywords you’ll have a better chance of ranking for on the SERPs. Still, in Semrush’s keyword search volume study, Google Keyword Planner achieved a 40.94% search volume accuracy score in the head-to-head with Semrush, which got 59.06%.
Combine this knowledge with Search Intent, generated by Moz AI, to better understand what type of content a searcher may be looking for when making a query. Find keywords where you’re ranking just outside the top 10, sort and filter by key metrics, and analyze ranking URLs for content improvement opportunities. Refresh your existing content strategically to climb the rankings faster.
